Today’s Public Software Valuation and Financial Performance: The SEG Internet Index – Ad Tech Product Category

SEG’s Monthly Flash Reports track the financial performance and valuations of approximately 300 software companies, categorized in nearly 30 product categories across the on-premise software, SaaS and Internet sectors.  This post highlights the performance of the SEG Internet Index – Ad Tech product category as shown in the SEG December Monthly Flash Report.  To view the performance of dozens of other product categories, download the latest complimentary Monthly Flash Report here:


In the month of November, the Ad Tech product category achieved a median EV/Revenue multiple of 2.2x, TTM Revenue Growth of 27.7%, and EBITDA Margin of 3.7%.  Notable companies outperforming their respective category include:

  • com with a 11.3x EV/Revenue multiple
  • TubeMogul with a 104.6% revenue growth
  • Yandex with a 38.6% EBITDA margin

SEG Internet Index – Ad Tech, Internet, Ad Tech, Public, Valuations, Financial Performance, AOL,, Criteo SA, Google, Marches, Reach Local, Rocket Fuel, The Rubicon Project,, Tremor, TubeMogul, Yahoo!, Yandex, YuMe

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