Today’s Public Software Valuation and Financial Performance: The SEG SaaS Index – CRM & Marketing Product Category

SEG’s Monthly Flash Reports track the financial performance and valuations of approximately 300 software companies, categorized in nearly 30 product categories across the on-premise software, SaaS and Internet sectors.  This post highlights the performance of the SEG SaaS Index – CRM & Marketing product category as shown in the SEG July Monthly Flash Report.  To view the performance of dozens of other product categories, download the latest complimentary Monthly Flash Report here:


In the month of June, the CRM & Marketing product category achieved a median EV/Revenue multiple of 2.9x, TTM Revenue Growth of 30.2%, and EBITDA Margin of -0.7%.  Notable companies outperforming their respective category include:

  • with a 8.4x EV/Revenue multiple
  • Marketo with a 64.5% revenue growth
  • Constant Contact with a 10.3% EBITDA margin

SEG SaaS Index – CRM & Marketing Product Category, SaaS, CRM & Marketing Product Category, Public, Valuations, Financial Performance, Bazzarvoice, Constant Contact, Cvent, LivePerson, Marketo, Marin Software,

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