Today’s Public Software Valuation and Financial Performance: The SEG SaaS Index – CRM & Marketing Product Category

SEG’s Monthly Flash Reports track the financial performance and valuations of approximately 300 software companies, categorized in nearly 30 product categories across the on-premise software, SaaS and Internet sectors.  This post highlights the performance of the SEG SaaS Index – CRM & Marketing Index product category as shown in the SEG May Monthly Flash Report.  To view the performance of dozens of other product categories, download the latest complimentary Monthly Flash Report here:


In the month of April, the CRM & Marketing product category achieved a median EV/Revenue multiple of 2.7x, TTM Revenue Growth of 26.0%, and EBITDA Margin of -1.0%.  Notable companies outperforming their respective category include:

  • Marketo with a 9.1x EV/Revenue multiple
  • Marketo with a 64.5% revenue growth
  • Constant Contact with a 10.6% EBITDA margin

SEG SaaS Index – CRM & Marketing, SaaS, CRM & Marketing, Public, Valuations, Financial Performance, Bazaarvoice Inc., Constant Contact, Cvent, LivePerson, Marketo, Marin Software,, Vocus

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