Today’s Public Software Valuation and Financial Performance: The SEG SaaS Index – CRM & Marketing Product Category

SEG’s Monthly Flash Reports track the financial performance and valuations of approximately 300 software companies, categorized in nearly 30 product categories across the on-premise software, SaaS and Internet sectors.  This post highlights the performance of the SEG SaaS Index: CRM & Marketing product category as shown in the SEG December Monthly Flash Report.  To view the performance of dozens of other product categories, download the latest complimentary Monthly Flash Report here: http://www.softwareequity.com/research_flash_reports.aspx

In the month of December, the CRM & Marketing product category achieved a median EV/Revenue multiple of 3.4x, TTM Revenue Growth of 25.1%, and EBITDA Margin of 0.6%.  Notable companies outperforming their respective category include:

  • Marketo with a 11.5x EV/Revenue multiple
  • Marin Software with a 34.5% revenue growth
  • Constant Contact with a 8.5% EBITDA margin

crm dec

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