Today’s Public Software Valuation and Financial Performance: SEG Internet Index: Ad Tech & Lead Generation Product Category

SEG’s Monthly Flash Reports track the financial performance and valuations of approximately 300 software companies, categorized in nearly 30 product categories across the on-premise software, SaaS and Internet sectors.  This post highlights the performance of the SEG-Internet Index Ad Tech & Lead Generation product category as shown in the SEG September Monthly Flash Report.  To view the performance of dozens of other product categories, download the latest complimentary Monthly Flash Report here:


In the month of September, the Ad Tech & Lead Generation product category achieved a median EV/Revenue multiple of 2.4x, TTM Revenue Growth of 17.9%, and EBITDA Margin of 12.2%.  Notable companies outperforming their respective category include:

  • LinkedIn with a 20.9x EV/Revenue multiple
  • Tree.Com, Inc. with a 108.9% revenue growth
  •, Inc. with a 50.7% EBITDA margin


Angies List, Bankrate, eHealth, Google, Digital Generation, Groupon, Tremor

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