Today’s Public Software Valuation and Financial Performance: SEG SaaS Index: CRM & Marketing Product Category

SEG’s Monthly Flash Reports track the financial performance and valuations of approximately 300 software companies, categorized in nearly 30 product categories across the on-premise software, SaaS and Internet sectors.  This post highlights the performance of the SEG-SaaS Index CRM & Marketing product category as shown in the SEG September Monthly Flash Report.  To view the performance of dozens of other product categories, download the latest complimentary Monthly Flash Report here:

In the month of September, the CRM & Marketing product category achieved a median EV/Revenue multiple of 4.2x, TTM Revenue Growth of 27.3%, and EBITDA Margin of 2.1%.  Notable companies outperforming their respective category include:

  • Marketo with a 15.9x EV/Revenue multiple
  • Bazaarvoice, Inc. with a 41.3% revenue growth
  • Cvent with a 10.7% EBITDA margin

bazaarvoice, marketo, cvent, liveperson, constant contact, marin software, unit 4, responsys

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