Today’s Public Software Valuation and Financial Performance: SEG Saas Index: CRM & Marketing Product Category

SEG’s Monthly Flash Reports track the financial performance and valuations of approximately 300 software companies, categorized in nearly 30 product categories across the on-premise software, SaaS and Internet sectors.  This post highlights the performance of the SEG-SaaS Index CRM & Marketing product category as shown in the SEG July Monthly Flash Report.  To view the performance of dozens of other product categories, download the latest complimentary Monthly Flash Report here: http://www.softwareequity.com/research_flash_reports.aspx

In the month of July, the CRM & Marketing product category achieved a median EV/Revenue multiple of 3.5x, TTM Revenue Growth of 32.1%, and EBITDA Margin of 1.4%.  Notable companies outperforming their respective category include:

  • Marketo with a 13.0x EV/Revenue multiple
  • Vocus with a 48.4% revenue growth
  • Responsys with a 11.2% EBITDA margin

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