salesforce.com Acquires ExactTarget

salesforce.com, inc (NYSE:CRM) signed a definitive agreement to acquire ExactTarget, Inc. (NYSE:ET) from a group of shareholders for $2.5 billion in cash on June 3, 2013. The group of shareholders includes Battery Ventures, Collina Ventures LLC, Greenspring Associates, Inc., Insight Venture Partners, SAP Ventures, Scale Venture Partners and others. Salesforce will pay $33.75 for each outstanding share of ExactTarget.   SEG did not act as the advisor in this transaction.  For details on the transaction, download the pdf.

 

salesorce.com, ExactTarget, software M&A, SaaS M&A, CRM, Marketing

 

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